A Website is the best way to promote your business. Business today has changed because of social media. If you are thinking of the best way to promote your business, creating a website is the best place to start. It doesn’t matter if you are selling your products online, or want to provide information about your business and your contact details, having a website is almost essential.
Before you create a website, it’s a good idea to think about what you hope to achieve with your website. Another step that helps is researching your competitors’ websites. This can help you get a clear idea of what may work best for you.
To create a website, you need to follow these basic steps.
1. Register a domain name
It is important you buy a domain name that reflect your products or services so that your customers can easily find your business through a search engine. Also try to ensure your domain name is the same with your business name this can help in S.E.O (Search Engine Optimization).
Before you can register a domain you must search to find out if the Domain is available
To register your domain name, you will need to find an accredited registrar like Qservers. You can choose different options from .com to .net depending on what you want. To purchase a domain click here
2. Find a web hosting company
You will need to find a good web hosting company to buy hosting space for your domain name. The fact is with Qservers you can buy a domain and hosting space. Most of the major internet service providers offer web hosting services. They can also provide you with multiple email addresses.
Monthly fees for web hosting vary depending on how large your website is and how many visits you get.
3. Logging to cPanel
After Paying for domain and hosting space, your domain can take up to 24hrs before it becomes active sometimes it can be less. When domain is active you will receive an email giving username and password to your cPanel, you will need to login to your cPanel. Your cPanel address will look like this yourdomain.com/cpanel, type the username and password sent to your email and login. You can change your cPanel password to one you can easily remember.
4. Install a CMS (content management system) Platform
Statistics has it that over 59 % of websites on the internet are using CMS Platforms.
We have several CMS Platforms we can use to create a website among the most common are:
For beginners I recommend WordPress. To use WordPress, you need to log into your cPanel and install WordPress
Type your cPanel username and password sent to your email
Create a WordPress Account and install WordPress.
Log into WordPress with yourdomain.com/wp-admin. Type the username and password you used to install WordPress and login.
5. Organize your content
Think about what you want your customers to be able to do via your website. This will help you work out what sections or pages you want to include. Consider what information or transactions your customers will want and make sure the site is structured to make it easy for them to find and do the things they need.
Just as you might hire a professional to design your website, you might also want to consider hiring a professional to write and structure your content.
A website should be well designed and easy for customers to use, this can help your business stand out. Having relevant and appropriate content and images will help customers understand your products and services and will make them feel comfortable with buying from your business.
6. Start Building your website
You can build your own website or have a professional web developer build it for you. Websites need to be updated with content regularly, so make sure you plan for ongoing maintenance.
With WordPress you can create a website and manage it yourself. These are similar to word processors, but also have inbuilt features to convert your text and images to web content and send it to your website.
Having someone else build your website for you could be a good idea especially if you’re new to online business. A professional web designer can build your site quickly. Hiring a professional can be faster and necessary if you are looking at having an online shop or offering other services through your website.
You will need to design your website so it can be compactible with smartphones and other mobile devices. Optimising your website for mobile use is important because a large number of internet user use their smart phone to access the internet.
To create a website click here
Useful tips for creating a website
· Try and put yourself in the customers shoe and think of what the customer will want.
· In case you have challenge building the website, use professionals help. An unprofessional website can put your customers off.
· Update your website regularly, especially if you include information about your prices.
· Make sure your contact details are correct and easy for your customers to find.
· Promote your website in your marketing material and include it on your business cards.
· Find out how you can make your website easy for search engines, such as Google, to find. This is called search engine optimisation (SEO). A web developer can help you with SEO for your website.